If you have no sales leads in your pipeline, how do you create some buzz and start closing deals? If no one is reading your blog posts or visiting your website, how do you get the first people to click and share?
This is a looming question in the world of startups, sales, marketing and PR.
What is the one thing that can help you get noticed? Whether you are bootstrapping a startup or willing to get the right eyeballs on your business, cold email outreach is a common way to make new connections and open up new opportunities. Not confused with the regular email spam, the right cold email could open up the doors that you never imagined possible.
Cold email is like a dart thrown in the dark. Sometimes it may hit and sometimes it may not. However, it’s important to make sure that you throw the dart in the right manner in order to maximize your chances of hitting the bulls-eye.
What exactly is a cold email?
A cold email is a sales email sent to a potential buyer who the seller has no prior relationship with. Sales reps gather email addresses through online research and target businesses and prospects that fit their ideal customer profile.
What makes a good cold email?
A good cold email is thoughtful and well researched. A good cold email reflects the fact that the salesperson has researched the prospects company enough to grasp the general business model. A cold email with a pinch of personalized content adds to its beauty. Personalised content is an indication to the prospect that you are actually interested in helping the prospect improve their business with your products and services, rather than making a quick buck. Often, a good cold email is not cold at all, it is the first sales interaction you have with the prospect.
There are countless reasons why cold email outreaching is important for businesses. Here are two of the most crucial ones mentioned below:
- Sellers can reach out to the prospects that might not be aware of the product. Cold emailing helps in creating awareness amongst the people in general. A person might be looking for a digital marketing service for his newly started business when he gets it all served in his inbox, he would love it. Therefore cold emailing helps in connecting people who need each other.
- Cold emailing can help sellers generate new hot leads. The beginning of any kind of business is generating a lead. Once the seller gets the lead, it is his job to get it to the stage of sales.
Similar to cold calling, even the best cold email outreach are worthless unless you are contacting the right audience. List building or list buying and researching with the help of an expert is a critical step that should not be overlooked or left to chance. Prospecting isn’t about getting the biggest list, it’s about getting the best qualified list. Social media is a great place to start as it allows you to learn more about prospects’ goals and interests.
